Hi, I’m Rachel Hart

For years, I searched for a logical approach to explain my drinking that didn’t insist on lifelong abstinence or rely on scare tactics, shame, or the need for a higher power.

Less than a decade after becoming a coach, I’ve helped thousands of people achieve their goals of drinking less, experimenting with alcohol-free periods, or releasing alcohol from their life.

I’m on a mission to help people become more curious, open, and aware of their drinking habits so they can examine their relationship with alcohol without shame or judgment. I believe this is the foundation for lasting change. 

My approach is radically different from the typical 12-step or disease-model framework developed almost a century ago.

I’m a master certified life coach, creator of  The Drink Archetypes,™ author of The Ultimate Guide to Drinking Less (2024) and Why Can’t I Drink Like Everyone Else? (2016), and host of the top-rated podcast, Take a Break from Drinking.

My ideas have been featured in The New York Times, The Mel Robbins Podcast, Women’s Health, and Psychology Today.

THE 8 DRINK ARCHETYPES

THE
UPGRADE

The drink elevates your experience or makes things feel special.

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THE CONNECTOR

The drink helps create a sense of belonging or closeness with others.

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THE
REWARD

The drink is a treat for working hard or a sign that the day is done and you can finally relax.

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THE
ESCAPE

The drink helps you forget what’s bothering you or avoid certain emotions.

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THE
MASK

The drink helps you feel confident or reduce anxiety in social situations.

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THE HOURGLASS

The drink entertains you when you’re bored and makes certain people or situations more tolerable.

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THE
RELEASE

The drink helps you blow off steam or find temporary freedom from the pressure you’re under.

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THE
REMEDY

The drink offers relief from insomnia, injuries, chronic pain, or other physical ailments.

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THE UPGRADE

The drink elevates your experience or makes things feel special.

LEARN MORE »

THE CONNECTOR

The drink helps create a sense of belonging or closeness with others.

LEARN MORE »

THE REWARD

The drink is a treat for working hard or a sign that the day is done and you can finally relax.

LEARN MORE »

THE ESCAPE

The drink helps you forget what’s bothering you or avoid certain emotions.

LEARN MORE »

THE MASK

The drink helps you feel confident or reduce anxiety in social situations.

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THE HOURGLASS

The drink entertains you when you’re bored and makes certain people or situations more tolerable.

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THE RELEASE

The drink helps you blow off steam or provide temporary freedom from the pressure you’re under.

LEARN MORE »

THE REMEDY

The drink offers relief from insomnia, injuries, chronic pain, or other physical ailments.

LEARN MORE »

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Take the Free Quiz

Discover how your primary and secondary drink types influence how much and how often you drink.

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Leverage your Drink Archetypes™ to create your unique blueprint to drinking less.