Why do you crave a drink, and why is it tricky to make good decisions around alcohol?
Yes, you like the taste and how the drink makes you feel. And yes, alcohol activates your brain’s reward center and can be addictive. But these explanations fail to capture the whole story.
Over time, the human brain attaches meaning to alcohol. You may look at a drink and see a tasty beverage, but your brain sees something more. This is where the Drink Archetypes come in.
The eight Drink Archetypes represent the different meanings that the human brain assigns to alcohol. These often unconscious patterns influence how often and how much you drink.
The archetypes can make it hard to abstain or moderate your drinking, and why rules, drink plans, and Dry Januarys so often fail.
When an archetype is activated, saying no doesn’t just deny the brain the reward it wants; it interferes with a deeper desire that goes beyond the drink.
This is why identifying and working on your unique blueprint of archetypes is the key to changing your relationship with alcohol. Instead of relying on rules, willpower, or avoidance to say no, the archetypes take you right to the root cause of your drinking.
Everyone has a unique Drink Archetype blueprint. These archetypes are not set in stone but rather can change in different situations and evolve over time. Nor do they represent problematic drinking. Instead, the archetypes illuminate a doorway into mastering your cravings and changing your relationship with alcohol for good.
Why do you crave a drink, and why is it tricky to make good decisions around alcohol?
Yes, you like the taste and how the drink makes you feel. And yes, alcohol activates your brain’s reward center and can be addictive. But these explanations fail to capture the whole story.
Over time, the human brain attaches meaning to alcohol. You may look at a drink and see a tasty beverage, but your brain sees something more. This is where the Drink Archetypes come in.
The eight Drink Archetypes represent the different meanings that the human brain assigns to alcohol. These often unconscious patterns influence how often and how much you drink.
The archetypes can make it hard to abstain or moderate your drinking, and why rules, drink plans, and Dry Januarys so often fail. When an archetype is activated, saying no doesn’t just deny the brain the reward it wants; it interferes with a deeper desire that goes beyond the drink.
This is why identifying and working on your unique blueprint of archetypes is the key to changing your relationship with alcohol. Instead of relying on rules, willpower, or avoidance to say no, the archetypes take you right to the root cause of your overdrinking.
Everyone has a unique Drink Archetype blueprint. These archetypes are not set in stone but rather can change in different situations and evolve over time. Nor do they represent problematic drinking. Instead, the archetypes illuminate a doorway into mastering your cravings and changing your relationship with alcohol for good.
THE 8 DRINK ARCHETYPES
THE
REWARD
The drink is a treat for working hard or a sign that the day is done and you can finally relax.
THE HOURGLASS
The drink entertains you when you’re bored and makes certain people or situations more tolerable.
THE
RELEASE
The drink helps you blow off steam or find temporary freedom from the pressure you’re under.
THE
REMEDY
The drink offers relief from insomnia, injuries, chronic pain, or other physical ailments.
THE REWARD
The drink is a treat for working hard or a sign that the day is done and you can finally relax.
THE HOURGLASS
The drink entertains you when you’re bored and makes certain people or situations more tolerable.
THE RELEASE
The drink helps you blow off steam or provide temporary freedom from the pressure you’re under.
THE REMEDY
The drink offers relief from insomnia, injuries, chronic pain, or other physical ailments.
Inside each archetype you’ll discover:
HOW THE
ARCHETYPE WORKS
THE MINDSET TRAP
WHAT YOUR BRAIN LEARNS
COMMON OBSTACLES
THE DEEPER DESIRE
THE PERSPECTIVE SHIFT
THE FIX
THE SUPERPOWERS
LEARN MORE
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