Why do you crave a drink, and why is it tricky to make good decisions around alcohol?
Yes, you like the taste and how the drink makes you feel. And yes, alcohol activates your brain’s reward center and can be addictive. But these explanations fail to capture the whole story.
Over time, the human brain attaches meaning to alcohol. You may look at a drink and see a tasty beverage, but your brain sees something more. This is where the Drink Archetypes come in.
The eight Drink Archetypes represent the different meanings that the human brain assigns to alcohol. These often unconscious patterns influence how often and how much you drink.
The archetypes can make it hard to abstain or moderate your drinking, and why rules, drink plans, and Dry Januarys so often fail.
When an archetype is activated, saying no doesn’t just deny the brain the reward it wants; it interferes with a deeper desire that goes beyond the drink.
This is why identifying and working on your unique blueprint of archetypes is the key to changing your relationship with alcohol. Instead of relying on rules, willpower, or avoidance to say no, the archetypes take you right to the root cause of your drinking.
Everyone has a unique Drink Archetype blueprint. These archetypes are not set in stone but rather can change in different situations and evolve over time. Nor do they represent problematic drinking. Instead, the archetypes illuminate a doorway into mastering your cravings and changing your relationship with alcohol for good.
Why do you crave a drink, and why is it tricky to make good decisions around alcohol?
Yes, you like the taste and how the drink makes you feel. And yes, alcohol activates your brain’s reward center and can be addictive. But these explanations fail to capture the whole story.
Over time, the human brain attaches meaning to alcohol. You may look at a drink and see a tasty beverage, but your brain sees something more. This is where the Drink Archetypes come in.
The eight Drink Archetypes represent the different meanings that the human brain assigns to alcohol. These often unconscious patterns influence how often and how much you drink.
The archetypes can make it hard to abstain or moderate your drinking, and why rules, drink plans, and Dry Januarys so often fail. When an archetype is activated, saying no doesn’t just deny the brain the reward it wants; it interferes with a deeper desire that goes beyond the drink.
This is why identifying and working on your unique blueprint of archetypes is the key to changing your relationship with alcohol. Instead of relying on rules, willpower, or avoidance to say no, the archetypes take you right to the root cause of your overdrinking.
Everyone has a unique Drink Archetype blueprint. These archetypes are not set in stone but rather can change in different situations and evolve over time. Nor do they represent problematic drinking. Instead, the archetypes illuminate a doorway into mastering your cravings and changing your relationship with alcohol for good.
THE 8 DRINK ARCHETYPES
THE
UPGRADE
The drink elevates your experience or makes things feel special.
THE CONNECTOR
The drink helps you create or maintain bonds and feel close to people.
THE
REWARD
The drink is a treat for working hard and how you relax from the day.
THE
ESCAPE
The drink helps you forget what’s bothering you or avoid certain emotions.
THE
MASK
The drink helps you feel confident or reduce anxiety in social settings.
THE HOURGLASS
The drink helps you avoid boredom or make certain situations more tolerable.
THE
RELEASE
The drink helps you speak, feel, and act in ways you would normally censor.
THE
REMEDY
The drink offers relief from insomnia, pain, or other ailments.
THE UPGRADE
The drink elevates your experience or makes things feel special.
THE CONNECTOR
The drink helps you create or maintain bonds and feel close to people.
THE REWARD
The drink is a treat for working hard and how you relax from the day.
THE ESCAPE
The drink helps you forget what’s bothering you or avoid certain emotions.
THE MASK
The drink helps you feel confident or reduce anxiety in social settings.
THE HOURGLASS
The drink helps you avoid boredom or make certain situations more tolerable.
THE RELEASE
The drink helps you speak, feel, and act in ways you would normally censor.
THE REMEDY
The drink offers relief from insomnia, pain, or other ailments.
Discover your archetype and you’ll also learn:
HOW THE
ARCHETYPE WORKS
THE MINDSET TRAP
WHAT YOUR BRAIN LEARNS
COMMON OBSTACLES
THE DEEPER DESIRE
THE PERSPECTIVE SHIFT
THE FIX
THE SUPERPOWERS
You can learn more about them in The Ultimate Guide to Drinking Less.
